Level 3: Advanced Automation

LEVEL 3

You are at: Level 3 Advanced Automation

What this means

Your AI maturity is more advanced than most organizations at the moment. You have a strong data foundation and a centralized AI. Your teams are running efficiently on advanced automation. AI is your team's super assistant and your reps are acting on its outputs. They have data-backed insights into opportunities and customers, and leadership has real-time insights into the state of the business.

Challenges at Level 3

Reps have to closely monitor AI to make sure the actions it is taking are appropriate and desired.
Not all AI tools are created equal. Leaders must make sure the tool they’re using is accurately and comprehensively capturing relevant data across the GTM organization.
AI is an evolving technology and Information Security teams must make sure vendors and tools are secure.

Where to go from here?

Keep doing what you’re doing. You’ve established the data foundation required to feed your AI and create highly valuable outputs. Your GTM teams are in the best possible position to close deals, fast. Continue refining your GTM strategies based on the data-driven insights provided by AI. Take advantage of the extra time you’ve given your sales teams to focus on the most important tasks like building and nurturing meaningful relationships with customers and prospects.

Join us for AI Innovators Labs! Learn how your organization can achieve greater AI maturity and leave understanding what the next step in your AI journey should be.

Here are some additional ways your GTM organization can leverage AI the right way:

Make sure you are collecting the right data for your organization.

Are you collecting the data you actually need? It’s time to think about what will help you (and your AI) make smarter, faster decisions and prevent you from getting obvious, unhelpful answers from your genAI. Make sure your activity capture solution has things like, “Continuous Contact Enrichment'' in place to ensure data quality.

Learn from the innovators who are driving progress in different areas of AI

AI Innovators is a series of in-depth profiles that shines a light on the most innovative minds in AI and those who are championing the adoption of the technology in their organizations and beyond. This series reveals the humanity behind the technology powering our future and the journey of the individuals leading the way.

Focus on trust and security

Building a solid data foundation is key to success with AI, but with all the data comes a great responsibility to your customers and employees to ensure it’s secure. Trust and security should be built into the tools you use. As the technology continues to develop rapidly having these systems in place has never been more important. Check out People.ai’s Trust and Security page for a best-in-class example of what you should expect from your AI vendors and partners.